ALIAS WINS THE GERMAN DESIGN AWARD 2019 WITH GRAN KOBI ESSENTIEL OF PATRICK NORGUET
and OKOME BED OF NENDO RECEIVES THE HONORABLE MENTION
On 8 February 2019 the award ceremony will be held in Frankfurt on the occasion of the Ambiente international fair.
Frankfurt, 24 November 2018 - Alias is the protagonist of the excellence of contemporary design and wins the German Design Award 2019 in the Furniture category with large kobi essentiel , the armchair designed by Patrick Norguet. The bed okome bed signed for the company by the studio Nendo, however, receives the honorable mention in the context of iconic Design.
The prestigious award is given each year by the German Design Council, the important association that since 1953 rewards the most original design products, with particular attention to those with an innovative content: the German Design Awards support the international industries through the design generate added value to your brand.
The jury made up of some of the most appreciated entrepreneurs, designers and experts in the sector has recognized in the large kobi essentiel chair by Alias an evident component of innovation: "the way in which the frame wraps the body is an excellent design solution; the fully upholstered shell gives elegance and comfort; the wide seat, slightly truncated, gives the armchair a compact and slender look ". "It is a great honor to win these awards, which take on a particularly important significance at this stage of Alias's history: we are concentrating substantially on strengthening our roots, as well as on the values of authenticity and originality of the made in Italy design that we represent. in the world. Winning this award and receiving the honorable mention with two new generation products shows that, in addition to having done a good job on the identity of the brand, we are able to communicate with consistency and authority our efforts in terms of stylistic research and innovation. The consolidated collaboration with the talents of the thickness of Patrick Norguet and Oki Sato is definitely another strong point, of which we are proud ", commented Andrea Sanguineti, Alias brand manager.
The German Design Award awards ceremony is scheduled for February 8, 2019, in Ambiente, the international home show staged in Frankfurt.
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